What if I told you that I could bring you 100 brand new major donor prospects who will each ultimately give your organization $100,000, and over the next few years will increase their annual gifts and be among your campaign donors when you have a special campaign? You would say, “Terrific, Dianna! Where are they?”
Read MoreLoyal donors, even giving at a modest level, are telling you something: They care enough to give every year. Your group is part of their life. And in some cases, they could give much more than they are giving now.
Read MoreMaking sure you retain donors from one year to the next is critical, but helping them increase their gifts is just as important in order to meet your fundraising goals.
Read MoreAutonomous elders can become major donors, as the work of your group becomes part of their personal legacy. But you have to understand what matters to them about your work first.
Read MoreIt’s almost always a wonderful thing to have children, but people who don’t have them have a lot more time to develop other interests. Our nurturing, caring instincts can be directed to efforts in our communities – volunteering and giving financially.
Read MoreHow can you identify and engage these donors, since they are probably not going to introduce themselves, set an appointment, come in and make a big gift? Here are some suggestions.
Read MoreIf you are an executive director new to fundraising, a professional new to major gifts fundraising, or joining a Board or Capital Campaign committee, it can be very helpful to consider what the donor may be thinking when you meet with them to ask for a gift.
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