Staffing a Capital Campaign: What You Need to Know
The planning phase for most campaigns is 2 to 3 years, and there’s no shame in taking even longer. Taking the near-term pressure off is very helpful to clear thinking.
Read MorePART 2 — BOARD MEMBERS CAN ASK FOR BIG GIFTS!
Sometimes asking for a higher number than the donor had in mind can result in a bigger gift than they would have given otherwise, even if it’s not as high as you asked. You may never know this, but occasionally they will tell you after the fact. That’s a wonderful feeling - you helped them stretch!
Read MoreHow to include the people you serve in your fundraising
The number and profile of “people served” is close to the heart of most nonprofit missions, but how are those factors important in choosing the mix of fundraising programs to develop over time?
Read MorePractical Advice for Building a Major Gifts Program
A gift to your organization may make one of your supporters a major donor to you, while the same gift to their alma mater puts them in the lowest level gift club. There’s not one dollar amount that defines a major gift, even for one organization. But there are rules of thumb.
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