How to Renew and Increase Your Annual Gifts from Individuals
Making sure you retain donors from one year to the next is critical, but helping them increase their gifts is just as important in order to meet your fundraising goals.
Read MoreThat Vacation Place You Own...?
If you don’t use it much, consider using your vacation home to make a charitable gift to your favorite nonprofit. Compared to writing a check, the tax advantages can be significant, allowing you to potentially give much more than you could otherwise.
Read MoreAuthenticity in Fundraising
Authenticity is a hot word right now, and it had everything to do with success in fundraising. Donors often allow us to tap into their deeply-held values and beliefs, and in return we owe them the same, in ourselves.
Read MoreAutonomous Elders - The Most Generous Donors, Profile #3
Autonomous elders can become major donors, as the work of your group becomes part of their personal legacy. But you have to understand what matters to them about your work first.
Read MoreBoard Members and the Low-Giving Syndrome
Some Board Members make no financial gifts at all to the organization or make relatively small gifts. I call this the “Low-Giving Syndrome”. Is this OK?
Read MoreChildless People - The Most Generous Donors – Profile #2
It’s almost always a wonderful thing to have children, but people who don’t have them have a lot more time to develop other interests. Our nurturing, caring instincts can be directed to efforts in our communities – volunteering and giving financially.
Read MoreBusiness Owners - The Most Generous Donors – Profile #1
How can you identify and engage these donors, since they are probably not going to introduce themselves, set an appointment, come in and make a big gift? Here are some suggestions.
Read More