There's not just one "secret" to great fundraising. And the "secrets" are not actually secret. But there are key elements common to most great fundraising efforts, and I'm going to share with you some of the ones I've observed (and been part of) over my years in the fundraising profession.
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Used too often and without thought, “generous” and “generosity” lose their power. Do we cheapen these words by calling every donor “generous”?
Read MoreHave you developed metrics for your fundraising programs? How can you make them meaningful? How can you make sure your whole organization embraces them, including your Board? And how can you be sure they are helping you raise more money, producing more net income for your mission?
Read MoreAuthenticity is a hot word right now, and it had everything to do with success in fundraising. Donors often allow us to tap into their deeply-held values and beliefs, and in return we owe them the same, in ourselves.
Read MoreAnyone who intends to support your organization will understand that every dollar you have to spend on coffee, breakfast, lunch or dinner in order to meet with them is one less dollar available for your organization to spend on your mission. Don’t get caught holding the bag.
Read MoreI’m often asked: Once an ED hires an experienced development director, can’t the ED do less fundraising? The answer is yes, if you are referring to planning, organizing, and guiding other staff in fundraising programs and activities. But the answer is no, if you are referring to the time spent in total fundraising activity by the ED.
Read MoreHaving a clear understanding with your development director – before you hire or in the first few weeks – around performance accountability and setting fundraising goals can prevent disappointment and loss to your organization later. And your new development director can have the success you want them to have.
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