Donors that want you to grovel...
Sometimes, the difference is between those who try to give as LITTLE as possible versus those who try to give as MUCH as possible, even when the value of their gifts is the same.
Read MoreExpectations for Board members "bringing" their employers' gifts
If a board member “brings” the support of their employer to your organization, can you expect them to also make a personal gift comparable to what other board members give and at the top of their capacity?
Read MoreHow to spot major donor prospects
You may have the seeds of some exciting future major gifts right there on last year’s donor list!
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Making legacy gifts brings joy to "very much alive" donors
Being able to see progress towards the realization of their fondest hopes for an organization or issue they’ve cared about intensely is not something most people want to miss. And yet many donors miss it through delaying their most personally rewarding gifts until after they’re gone.
Read MoreDon’t let an unmotivated major donor take your time
You've just learned from a long-term major donor that they are not going to give or are only giving a token amount to your special campaign. You think, "If I just keep working with them, they will come through". Maybe not. How can you avoid spending too much time on a donor who will not be giving again?
Read MoreWhat motivates donors to give?
When it comes to successful fundraising, donor motivation is at the heart of the matter.
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