It's tempting to do what so many others do by using the “gift matching" concept and language. But using it can lose our appeal in a rushing waterfall of other similar pitches, especially on Giving Tuesday.
Read MoreFundraising galas are notorious for bringing in gross income that gets consumed by the expenses of the event, both outright and in opportunity cost. Your leadership can figure out the ROI of your recent galas, including staff and volunteer time as expenses, to make a good decision going forward.
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Sometimes, the difference is between those who try to give as LITTLE as possible versus those who try to give as MUCH as possible, even when the value of their gifts is the same.
Read MoreIf a board member “brings” the support of their employer to your organization, can you expect them to also make a personal gift comparable to what other board members give and at the top of their capacity?
Read MoreYou may have the seeds of some exciting future major gifts right there on last year’s donor list!
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Most nonprofits never receive a million dollar (or larger) gift and many fundraising professionals and EDs never ask for one. So we have good reason to think carefully about this topic and to plan even more carefully.
Read MoreBeing able to see progress towards the realization of their fondest hopes for an organization or issue they’ve cared about intensely is not something most people want to miss. And yet many donors miss it through delaying their most personally rewarding gifts until after they’re gone.
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